Nosce Mundus (Know the World)
None of us lives in isolation. As indicated above, to understand ourselves, we must understand our context. This is true for understanding the other as well. An effective negotiator is sensitive to the context in which every party is suspended, recognizing the impact of context and using it as a strength.
Behold the Business Context.
Litigators in particular can be reminded to think beyond the case. Why did this case originate? What is driving the parties?